Marketing Cloud Connected Campaigns

Some of you will already know that in Pardot there is officially a functionality called “Connected Campaigns”. This is functionality which is not quite yet available for its brother from another mother: Marketing Cloud. Personally, Marketing Cloud is its own beast… one that you should tame before it gets out of hand. Comparing super briefly Read more about Marketing Cloud Connected Campaigns[…]

Salesforce Release Summer 21

Summer Release Shines Brightly

At last something one could have predicted: it’s release notes time. I admit it, I’ve enjoyed squirrelling away for the motion of reviewing the Summer’21 Release notes, it gave me a hint of a taste of normality. Here some of the things that have caught my attention: Recently Viewed Lists gets Actions! How many times Read more about Summer Release Shines Brightly[…]

Pardot, Cheese Consumption & Good News

Off the back of the “Three (and a half) Pardot things we learned this week” post over the Xmas week, we will now tackle some questions on the Pardot application itself. To be fair I should have started there. I do love Pardot, it’s a very easy application to get started. Salesforce differentiates it from Read more about Pardot, Cheese Consumption & Good News[…]

Three (and a half) Pardot things we learned this week

It’s festive season time and, to some, a bit of head space time between family, friends and cooking duties which we can use for other things, which leads us to the: And this time they’re all Pardot related. 1) Specific Page Actions wins In Pardot you have the ability to use wildcards to set up Read more about Three (and a half) Pardot things we learned this week[…]