It was only a month ago that this happened: It was a long time coming, I’m not going to lie. I saw at start of the year that I had all the pre-requisites and it seemed a good idea, so why not? (uh oh…) I thought it would be smooth especially as I have done Read more about Certified B2C Commerce Solution Architect[…]
Some of you will already know that in Pardot there is officially a functionality called “Connected Campaigns”. This is functionality which is not quite yet available for its brother from another mother: Marketing Cloud. Personally, Marketing Cloud is its own beast… one that you should tame before it gets out of hand. Comparing super briefly Read more about Marketing Cloud Connected Campaigns[…]
The All Subscribers list in Marketing Cloud is considered the master list of records for the Marketing Cloud Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscriber list join the All Subscribers list at the same time. This also happens with the standard connector and Read more about Update All Subscriber List in Marketing Cloud[…]
From the recent exercise of unfolding Salesforce comercial contracts for Marketing Cloud, we spoke about the concept of Supermessages and how to streamline the use. https://salesforceweek.ly/2020/03/get-the-most-out-of-your-super-messages.html In doing so, it also unfolded how Contacts works and are counted. And with it some of the things you may want to bear in mind in Marketing Cloud Read more about Get the most of your Contacts allowance[…]
Who doesn’t enjoy unfolding Salesforce comercial contracts? One of the items I have found myself trying to decrypt recently are how exactly ‘Super Messages’ are consumed, something that would be one part of your contact if you use Marketing Cloud. Super Messages are any type of message sent to a customer including an email, CloudPage Read more about Get the most out of your Super Messages[…]
And back to the UK, it’s cold here! In brief, I admit I had a blast at Dreamforce this year! It was great to: 1) Showcase HIVE and the teams that I’m doing quite a bit of work with, at the developer keynote. Which had a whole chapter as part of the technology announcements for Read more about Dreamforce ’19 Digest: My Highlights[…]
Time for another round of the “Three (and a half) things we learnt this week”! This time it’s all about Social Studio recent findings: 1) Hidden Posts You can hide a Facebook or Twitter post in Social Studio on the sections of Engage or Analyze. I often find that it’s a way for users Read more about Three (and a half) Social Studio things we learnt this week[…]
This may be the first Marketing Cloud post ever written here at week.ly but, the subject has certainly come quite often and I think I should share some thoughts. What the Subscriber Key should be set as? and shall one change it? In Marketing Cloud one has the concept of Subscriber Key: A subscriber key Read more about Demystifying Subscriber Key[…]