Some of you will already know that in Pardot there is officially a functionality called “Connected Campaigns”. This is functionality which is not quite yet available for its brother from another mother: Marketing Cloud. Personally, Marketing Cloud is its own beast… one that you should tame before it gets out of hand. Comparing super briefly Read more about Marketing Cloud Connected Campaigns[…]
The All Subscribers list in Marketing Cloud is considered the master list of records for the Marketing Cloud Email Studio account. Every subscriber in your account appears in the All Subscribers list. Subscribers added to a subscriber list join the All Subscribers list at the same time. This also happens with the standard connector and Read more about Update All Subscriber List in Marketing Cloud[…]
This may be the first Marketing Cloud post ever written here at week.ly but, the subject has certainly come quite often and I think I should share some thoughts. What the Subscriber Key should be set as? and shall one change it? In Marketing Cloud one has the concept of Subscriber Key: A subscriber key Read more about Demystifying Subscriber Key[…]
It’s festive season time and, to some, a bit of head space time between family, friends and cooking duties which we can use for other things, which leads us to the: And this time they’re all Pardot related. 1) Specific Page Actions wins In Pardot you have the ability to use wildcards to set up Read more about Three (and a half) Pardot things we learned this week[…]