Demystifying Subscriber Key

This may be the first Marketing Cloud post ever written here at week.ly but, the subject has certainly come quite often and I think I should share some thoughts. What the Subscriber Key should be set as? and shall one change it? In Marketing Cloud one has the concept of Subscriber Key: A subscriber key Read more about Demystifying Subscriber Key[…]

Three (and a half) Pardot things we learned this week

It’s festive season time and, to some, a bit of head space time between family, friends and cooking duties which we can use for other things, which leads us to the: And this time they’re all Pardot related. 1) Specific Page Actions wins In Pardot you have the ability to use wildcards to set up Read more about Three (and a half) Pardot things we learned this week[…]