Pardot, Cheese Consumption & Good News

Off the back of the “Three (and a half) Pardot things we learned this week” post over the Xmas week, we will now tackle some questions on the Pardot application itself. To be fair I should have started there. I do love Pardot, it’s a very easy application to get started. Salesforce differentiates it from Read more about Pardot, Cheese Consumption & Good News[…]

How To: Improve Campaign Analytics using Contact Roles

I’m going to start this post by saying something controversial. Although I love being part of the Salesforce user community, and although I think that we are on the whole an intelligent, informed and helpful bunch, we are sometimes wrong. You cannot always trust what the community¬†says. The wisdom of crowds isn’t always that wise. Read more about How To: Improve Campaign Analytics using Contact Roles[…]