Pardot, Cheese Consumption & Good News

Off the back of the “Three (and a half) Pardot things we learned this week” post over the Xmas week, we will now tackle some questions on the Pardot application itself. To be fair I should have started there. I do love Pardot, it’s a very easy application to get started. Salesforce differentiates it from Read more about Pardot, Cheese Consumption & Good News[…]

How To: Improve Campaign Analytics using Contact Roles

I’m going to start this post by saying something controversial. Although I love being part of the Salesforce user community, and although I think that we are on the whole an intelligent, informed and helpful bunch, we are sometimes wrong. You cannot always trust what the community says. The wisdom of crowds isn’t always that wise. Read more about How To: Improve Campaign Analytics using Contact Roles[…]