0.5) B2C, B2B, B2B2C, B2C Lightning? Is this a riddle? No, those are branding changes on this and related clouds. Let me try to clarify once and for all (until the next rebranding?). B2B is native commerce platform, which comes from the CloudCraze acquisition based on Experienced Cloud (previously named Community Cloud). The common term Read more about Three and a half B2C Commerce (SFCC) things we’ve learned this week[…]